Share the Magic


Our ability to speak is hard-wired in the brain; humans have used oral language for 4,000,000 years

Reading has been around for only 4,000 years; it is not hard-wired in our brain.

Even though reading is an acquired skill not a natural process, most people become fluent readers but… not without a lot of work.

Wiring the brain for reading can prevent children from having difficulties learning to read.

Share the Magic Program introduces early learning and care providers to the aspects of brain development that are essential to language and reading development.

A trained volunteer early literacy facilitator visits a daycare five times and facilitates a story time with children. Given that the children learn best through repetition and that the best way to forge new connections in the brain is by building on something already learned, the same book will be used in different ways (e.g. with puppets, flannel board characters, acting the story out) for the succession of story times. At the end of the program each child will receive the featured story to take home, keep and share with their family.


Our feature story for Winter 2018 is Thank You Bear by Greg Foley.


“The Share the Magic Program went beyond just storytelling to preschoolers; it helped to enhance the knowledge and skills of the childcare workers as well as to build the love of reading and learning in children.” – Maria MacMinn Varvos. Manager, Language Training and Childcare Development, CIWA.

Practical strategies for applying the latest research in neuroscience as well as resources for the classroom (e.g. books, flannel board story templates) will be shared with early learning and care providers.

Information and to Volunteer:
Please contact Gwen Schaefer, Share the Magic Coordinator at 403-686-9300 ext. 144 or email us.

We also accept cash donations to buy books at a discounted price for our program.

Share the Magic is funded by:

WebLogo-FCSS Rotary International Supported by the following Rotary International Clubs:

  • Calgary East Club
  • Heritage Park Club
  • Centennial Club